SEO is short
for Search Engine Optimization or Search Engine Optimizer and refers to the process in which a website is optimized for
search engines to index and to rank well for a set of keywords associated
if you are in the business of providing web
you would want to have web
hosting as one
of the keywords, that when searched on, shows your website up on the
first few pages of search engines. If your website ranks well in search
engines, you can expect more visitors to your website and consequently,
more sales. Of course, you can always advertise on Google for any given
keywords. But that costs a lot of money. On the other hand, if your
website ranks well within the search engine results page (SERP), it
lends more credibility than an advertisement and the chances of a web
user clicking on the link to your website is much higher than a paid
Given the vast
business potential that you can gain just from search results, it is
no wonder that SEO has become a very important aspect of Internet marketing
for the purpose of driving more prospects to your website.
are so many competing websites in any given industry, how can you optimize
your website so that it will rank well, perhaps even being listed on
the first page of search engines like Google? By means of a series of
articles, we hope to share with some essential tips on SEO, so that you can improve the ranking
of your website in search engine.
For the purpose
of this discussion, and for the fact that Google is the most popular
search engine, we shall focus our attention on how you can optimize
your website for Google.
In this article,
we will focus on an overview of what SEO is and the background preparations
required. Before we go into the mechanics of how we can actually optimize
your website, we have to ask you some important background questions:
- What business are
- How relevant is
the content of your website for the keywords you are targeting for?
- Who is your target
- Where are they to
be found geographically?
- Do you have a properly
designed (properly structured html web pages) and completed website?
- Where and how are
you hosting your website?
- What is the age
of the domain name of your website? Does the domain contain generic
keywords associated with your business?
- Is the content of
your website well-developed and informative?
consider why Google is the most popular search engine today. Google
is the most popular search engine because it returns results that are
highly relevant for the keywords we are searching on. Yes, RELEVANCE
is very important to Google. So if you want your website to rank well
on Google, it is crucial that the content of your website must be relevant
to the keywords that you are targeting for. Otherwise, Google will not
rank your website well. So, when developing your website's content,
ask yourself, why should it rank well in Google? Do I have compelling
information in my website that will be relevant and useful to my visitors
for a particular topic that they are researching on? A person who is
looking to learn how to make dried flowers from roses would hardly expect
to see results on where he can buy fresh roses. So, for Google to return
results that is most relevant to the user, it has to device an algorithm
that will be able to differentiate the kind of results it should return
for "dried flowers" and "fresh flowers" So the content of your
website should be relevant to the keywords that you want to optimize
for. Otherwise, there is no little or no reason why your website should
So, how do
you determine what keywords you should optimize your website for? If
you are a florist based in Singapore, no doubt you would want people
to locate your website readily if they were to search for "flowers"
or "Singapore Florists" in Google. Thinking in terms of the nature
of your business will help you determine the relevant keywords that
you should optimize your website for. Many of us will no doubt have
an idea what should be the keywords for our websites. However, even
if you do not know what the suitable keywords are, fret not. You can
use a free online keyword tool that will suggest to you what keywords
you could optimize your website for.
Check out: http://www.google.com/sktool/# With the above
free tool (which provides information on the actual search volume for
a particular keyword), you can generate keywords by choosing either "Words or phrases" or "Website". With the former, you can specify
a word or a phrase, so that the keyword suggestion tool can generate
related and relevant keywords that you might want to optimize your website
for. Or, you can choose the "Website" option and type in your website
address and the tool will provide you with a list of suggested keywords
based on the content of your website. This is particularly useful as
the results provide an idea on the actual keywords people are using
if you key in "flowers" in the "Words or phrases" field, it
will return a result showing that "wedding flowers" is the most
popular search term. With that in mind, if you are a florist, and you
sell wedding flowers or bouquets, then you might want to set up a page
that talks about wedding flowers and the kind of wedding flowers that
you are selling.
It has been
said many years ago that if you want your website to be listed well
in search engines, then content is king. That is still true today. Therefore,
besides just showing some pictures and brief descriptions of what you
are selling, it will be very useful if you would also provide additional
relevant information on the product you are selling.
You will notice
that we are not addressing all the questions raised at the beginning
of this article. This is simply because, as we mentioned, this is an
overview of what SEO is and those questions are important
to set you thinking about the ground work required BEFORE you go about
optimizing your website. In the next article, we will consider the types
that you can do for your website and how you can get your website listed
in Google quickly.
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